So, you want to be a social media wizard? Are you using social media for your business, but finding that you get limited engagement? Is there simply no MAGIC in your digital marketing? Or are you seeking a job in digital marketing?

Many of us use social media in our everyday lives, whether it’s to plan our social calendar, send a quick message to a friend or keep abreast of current affairs. But we’re less confident in using social media to promote an event, product, service, or even a new business.

This session will focus on how to use social media effectively to promote a product or service. It will help you understand how to create some sparkle online and how to maintain it. It will equip you with some of the inside knowledge and tools you need to run your social media effectively. It might just turn you into a wizard too (wands not included!)

The session will cover:

• What social media is for and how to use it for business
• How to pick the right social media channels for your brand
• How to plan your communications to make the most of opportunities
• Some of the free tools available to help you manage multiple social media channels
• Best practice techniques to help you get ahead and become a social wizard!

Tutor profile

Jo Morfee is a digital communications expert with over a decade’s experience in the industry, working for high profile brands such as The University of Liverpool and Liverpool Vision. She is a digital content specialist and has worked on a range of digital projects including animations, website design and development, apps, and social media campaigns. Jo is currently a Director of Liverpool Girl Geeks and a freelance wizard.